FW22 – TELL H** YOU LOVE H**

A TRIBUTE TO UNIVERSAL LOVE, TO THE FREEDOM TO EXPRESS OUR FEELINGS TOWARDS WHO WE REALLY LOVE. A LIMITED EDITION THAT SEMICOUTURE DEDICATES TO THOSE WHO LIVE PASSIONATELY WITHOUT JUDGEMENT OR PRECONCEPTIONS. AVAILABLE EXCLUSIVELY ONLINE AND IN THE FLAGSHIP STORE IN VIA CROCE ROSSA 1/N - MILAN.

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SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 6

IN THE LAST EPISODE LET'S MEET THE COMMUNITY OF MODELS. THEIR MOTTO IS TO ALWAYS BE YOURSELF BECAUSE ONLY YOU CAN INSPIRE YOURSELF: PROTECT YOUR ENERGY, LOOK AHEAD, SET YOUR GOALS AND COMPARE YOURSELF ONLY WITH YOURSELF AND NOT WITH OTHERS.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 6

THE MODELS WANT TO COMMUNICATE THAT WHAT THEY WEAR CAN BE A REPRESENTATION OF THEIR FEELINGS, BUT IT'S IMPORTANT TO REALISE THAT THERE ARE SO MANY LAYERS TO US THAT IT'S IMPOSSIBLE TO KNOW WHO WE REALLY ARE JUST BY THE WAY WE DRESS.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 6

THE KEY WORDS ARE: HONESTY, INTEGRITY, KINDNESS TOWARDS YOURSELF AND OTHERS.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 6

IN THE LAST EPISODE LET'S MEET THE COMMUNITY OF MODELS. THEIR MOTTO IS TO ALWAYS BE YOURSELF BECAUSE ONLY YOU CAN INSPIRE YOURSELF: PROTECT YOUR ENERGY, LOOK AHEAD, SET YOUR GOALS AND COMPARE YOURSELF ONLY WITH YOURSELF AND NOT WITH OTHERS.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 6

THE MODELS WANT TO COMMUNICATE THAT WHAT THEY WEAR CAN BE A REPRESENTATION OF THEIR FEELINGS, BUT IT'S IMPORTANT TO REALISE THAT THERE ARE SO MANY LAYERS TO US THAT IT'S IMPOSSIBLE TO KNOW WHO WE REALLY ARE JUST BY THE WAY WE DRESS.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 6

THE KEY WORDS ARE: HONESTY, INTEGRITY, KINDNESS TOWARDS YOURSELF AND OTHERS.


SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 6


SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 5

FIFTH EPISODE IN THE COMPANY OF THE COMMUNITY FOOTBALLER. THE FIELD IS A PLACE OF CARE AND AGGREGATION: BEING PART OF A TEAM, FEELING PART OF SOMETHING TO SAFEGUARD, TO PROTECT.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 5

BEING ABLE TO RECOGNISE WHO YOU HAVE IN FRONT OF YOU IS A CONSTANT AND AUTHENTIC CHALLENGE, YOU LEARN TO KNOW YOURSELF BETTER AND AT THE SAME TIME YOU RESPECT THE ROLE YOU HAVE BEEN GIVEN.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 5

THE KEY WORDS ARE: COLLECTIVITY, MERITOCRACY, AUTHENTICITY.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 5

FIFTH EPISODE IN THE COMPANY OF THE COMMUNITY FOOTBALLER. THE FIELD IS A PLACE OF CARE AND AGGREGATION: BEING PART OF A TEAM, FEELING PART OF SOMETHING TO SAFEGUARD, TO PROTECT.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 5

BEING ABLE TO RECOGNISE WHO YOU HAVE IN FRONT OF YOU IS A CONSTANT AND AUTHENTIC CHALLENGE, YOU LEARN TO KNOW YOURSELF BETTER AND AT THE SAME TIME YOU RESPECT THE ROLE YOU HAVE BEEN GIVEN.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 5

THE KEY WORDS ARE: ACTION, COLLABORATION, DETERMINATION.


SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 5


SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 4

LOOKING BEYOND APPEARANCES, HAVING TWO EYES AND USING THEM WELL TO UNDERSTAND THAT WE ARE MADE OF A THOUSAND DIFFERENT COLOURS: THE FOURTH EPISODE IS ABOUT COMMUNITY COLORY.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 4

WE TALK ABOUT THE NEED FOR EVERYONE TO BE ABLE TO TELL THEIR STORIES IN ORDER TO DEFEND THEMSELVES AGAINST INJUSTICE, TO GIVE ATTENTION TO MINORITIES SO THAT THEY ARE NO LONGER MINORITIES.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 4

AND SHOUTING TO THE WORLD THAT WEALTH IS NOT JUST AN ECONOMIC FACTOR BUT FIRST AND FOREMOST A HUMAN FACTOR.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 4

THE KEY WORDS ARE: COLLECTIVITY, MERITOCRACY, AUTHENTICITY.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 4

THE KEY WORDS ARE: COLLECTIVITY, MERITOCRACY, AUTHENTICITY.


SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 3

The third episode of the project involves the community of Italian-Arabic musicians, who express their origins and different cultural contaminations in an original and creative way.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 3

The third episode of the project involves the community of Italian-Arabic musicians, who express their origins and different cultural contaminations in an original and creative way.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 3

Diversity is interpreted with an evolutionary meaning and music is an instrument to extend possibilities and experiences to be shared with others, to be free while respecting others.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 3

Diversity is interpreted with an evolutionary meaning and music is an instrument to extend possibilities and experiences to be shared with others, to be free while respecting others.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 3

The key words are: extension, spirituality, respect.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 3

The key words are: extension, spirituality, respect.


SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 2

Second episode on communities, centred on the figure of the dj producer, a predominantly solitary role but rich in connections with the listener.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 2

THROUGH THE PRODUCER'S INTERVENTION, THE FLOW OF SOUNDS AND THEIR MODULATION STIMULATES THE SEARCH FOR EMOTIONAL DEPTH THAT EXPANDS SENSITIVITY AND IMPROVES LISTENING SKILLS.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 2

THE KEY WORDS ARE: BALANCE, SENSITIVITY, SHARING.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 2

Second episode on communities, centred on the figure of the dj producer, a predominantly solitary role but rich in connections with the listener.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 2

THROUGH THE PRODUCER'S INTERVENTION, THE FLOW OF SOUNDS AND THEIR MODULATION STIMULATES THE SEARCH FOR EMOTIONAL DEPTH THAT EXPANDS SENSITIVITY AND IMPROVES LISTENING SKILLS.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 2

THE KEY WORDS ARE: BALANCE, SENSITIVITY, SHARING.


SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 1

First episode of the new Semicouture project, that emphasises the multiculturality, inclusivity and uniqueness of each of the protagonists, giving importance to the communities involved, which through their leaders express their philosophy of life and the thought that animates them.

COMMUNITY SKATERS - ENERGY, TENACITY, CONSTANCY

"THE PARK IS A COMMON PLACE AND A MEETING PLACE, HERE EVERYONE IS EQUAL AND EVERYONE TAKES CARE OF THE SPACE THEY LIVE IN, TRAINING.

SKATEBOARDING IS A MEANS OF COMMUNICATING WHO YOU ARE, WHILE RESPECTING YOUR COMPANIONS, WHOM YOU LEARN TO KNOW THROUGH EVOLUTIONS AND TRICKS. AND WHEN YOU FALL DOWN, YOU ALWAYS STAND UP".

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 1

First episode of the new Semicouture project, that emphasises the multiculturality, inclusivity and uniqueness of each of the protagonists, giving importance to the communities involved, which through their leaders express their philosophy of life and the thought that animates them.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 1

First episode of the new Semicouture project, that emphasises the multiculturality, inclusivity and uniqueness of each of the protagonists, giving importance to the communities involved, which through their leaders express their philosophy of life and the thought that animates them.

SEMICOUTURE COMMUNITY OVER COMPETITON - EPISODE 1

First episode of the new Semicouture project, that emphasises the multiculturality, inclusivity and uniqueness of each of the protagonists, giving importance to the communities involved, which through their leaders express their philosophy of life and the thought that animates them.


FW21 COLLECTION


SS21 THE TIMELESS CHARM OF PAPER DOLLS

"Keeping the spirit of childhood inside you throughout your life means keeping the curiosity to know, the pleasure to understand, the desire to communicate." Bruno Munari

SEMICOUTURE MODA JOUER IS A PROJECT CREATED IN COLLABORATION WITH ARTISTS AND CRAFTSMEN WITH ZERO IMPACT ON ENVIRONMENT. A GAME TO REMEMBER THE IRONY AND LIGHT-HEARTEDNESS OF WHEN WE WERE CHILDREN,

WITH WHICH TO "LOSE TIME" TO RECOVER PHYSICAL CONTACT WITH WHAT MAKES US FEEL GOOD.

IN THEIR ESSENTIALITY AND VERSATILITY, PAPER DOLLS HAVE GONE THROUGH HISTORY IN THE MOST DIFFERENT FIELDS OF APPLICATION, KEEPING INTACT THEIR CHARM THAT WE HOPE WILL ENTERTAIN YOU TODAY.

WE INVITE YOU TO DEDICATE SOMETIME TO YOURSELF AND PLAY WITH US, LETTING YOUR IMAGINATION INSPIRE YOU.

ENJOY GETTING A CUTOUT WITH YOUR FEATURES TO WEAR THE SEMICOUTURE WARDROBE THROUGH A UNIQUE MANUAL CUSTOMISATION PROCESS.


SS21 - SEMICOUTURE SPRING-SUMMER DREAM

Spring: the first smile of the shine!

Summer: the first hug of the sun!

Dream: the imperfect way to be perfect

Five friends who meet, who move away from the city to return to their origins, to live their dream kissed by the sun. A dream that becomes perfect in its imperfection.

Fantasy takes over, the place is real but becomes imaginary.

Thanks to illustrator Alessia Elettra Campana we are catapulted into this dreamlike, playful and fun vision, into this very special place in which all Semicouture girls can identify.



100% MINE - SWEATSHIRTS#SEMICOUTURE GIRLS

«WE ARE BORN ALONE

WE LIVE TOGETHER

WE ARE NOT ALONE

WE ARE SEMICOUTURE GIRLS»

CHOOSE THE COLOURFUL ONES, CUSTOMIZE WITH YOUR NAME, MAKE A TEAM WITH YOUR FRIENDS.

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100% MINE - SWEATSHIRTS#SEMICOUTURE GIRLS

«WE ARE BORN ALONE

WE LIVE TOGETHER

WE ARE NOT ALONE

WE ARE SEMICOUTURE GIRLS»

CHOOSE THE COLOURFUL ONES, CUSTOMIZE WITH YOUR NAME, MAKE A TEAM WITH YOUR FRIENDS.

Shop Now

100% MINE - SWEATSHIRTS#SEMICOUTURE GIRLS

«WE ARE BORN ALONE

WE LIVE TOGETHER

WE ARE NOT ALONE

WE ARE SEMICOUTURE GIRLS»

CHOOSE THE COLOURFUL ONES, CUSTOMIZE WITH YOUR NAME, MAKE A TEAM WITH YOUR FRIENDS.

Shop Now

100% MINE - SWEATSHIRTS#SEMICOUTURE GIRLS

«WE ARE BORN ALONE

WE LIVE TOGETHER

WE ARE NOT ALONE

WE ARE SEMICOUTURE GIRLS»

CHOOSE THE COLOURFUL ONES, CUSTOMIZE WITH YOUR NAME, MAKE A TEAM WITH YOUR FRIENDS.

Shop Now

SS20 - SS20 – THE "OUT OF THE BOX SWEATSHIRTS"

The new sweatshirts of the season are colorful, funny, cheerful, and immediately put in a good mood. Customize them with your name or with a short sentence, a motto, an acronym. Make your imagination fly, express your creativity.

SS20 - SS20 – THE "OUT OF THE BOX SWEATSHIRTS"

Choose your sweatshirt in two different styles, hooded and not hooded, dedicate it to yourself or whoever you want, even in genderless version!

SS20 - SS20 – THE "OUT OF THE BOX SWEATSHIRTS"

The new sweatshirts of the season are colorful, funny, cheerful, and immediately put in a good mood. Customize them with your name or with a short sentence, a motto, an acronym. Make your imagination fly, express your creativity.

SS20 - SS20 – THE "OUT OF THE BOX SWEATSHIRTS"

Choose your sweatshirt in two different styles, hooded and not hooded, dedicate it to yourself or whoever you want, even in genderless version!


#5551NM_MEMORABLE SUNNY DAYS ON THE BOAT

The Summer is over… but The Semicouture Girls are still around living memorable sunny days on the boat. SLIDE TO DISCOVER MORE!

#5551NM_MEMORABLE SUNNY DAYS ON THE BOAT

The Summer is over… but The Semicouture Girls are still around living memorable sunny days on the boat. SLIDE TO DISCOVER MORE!

#5551NM_MEMORABLE SUNNY DAYS ON THE BOAT

The Summer is over… but The Semicouture Girls are still around living memorable sunny days on the boat. SLIDE TO DISCOVER MORE!


#5551NM_IT’S A SOLEMN AFTERNOON: KEEP YOUR HEART OPEN!

Have a walk with Semicouture Girls around the city and discover your favorite street style inspiration.

#5551NM_IT’S A SOLEMN AFTERNOON: KEEP YOUR HEART OPEN!

Have a walk with Semicouture Girls around the city and discover your favorite street style inspiration.

#5551NM_IT’S A SOLEMN AFTERNOON: KEEP YOUR HEART OPEN!

Have a walk with Semicouture Girls around the city and discover your favorite street style inspiration.


#5551NM PIC-NIC DAY AND “PAGNOTTE GIRLS” ARE COMING!

Today is the perfect day for a Pic-Nic with the Semicouture Girls. India, Eli and Maga knows very well how to have the best time together and don't forget: "Ham without cheese is not possible. It’s like ice-cream without cream!"

#5551NM PIC-NIC DAY AND “PAGNOTTE GIRLS” ARE COMING!

Today is the perfect day for a Pic-Nic with the Semicouture Girls. India, Eli and Maga knows very well how to have the best time together and don't forget: "Ham without cheese is not possible. It’s like ice-cream without cream!"

#5551NM PIC-NIC DAY AND “PAGNOTTE GIRLS” ARE COMING!

Today is the perfect day for a Pic-Nic with the Semicouture Girls. India, Eli and Maga knows very well how to have the best time together and don't forget: "Ham without cheese is not possible. It’s like ice-cream without cream!"

#5551NM PIC-NIC DAY AND “PAGNOTTE GIRLS” ARE COMING!

Today is the perfect day for a Pic-Nic with the Semicouture Girls. India, Eli and Maga knows very well how to have the best time together and don't forget: "Ham without cheese is not possible. It’s like ice-cream without cream!"


#5551NM IT'S WAKEBOARD TIME

Vale, India, Sarah, Marti and Eli go out for a Lake surfing today.It' s so funny, almost epic! Can you imagine who will be the Number n one?Of course wearing Semicouture 01 colorful customized hoodie! SLIDE TO DISCOVER MORE!

#5551NM IT'S WAKEBOARD TIME

Vale, India, Sarah, Marti and Eli go out for a Lake surfing today.It' s so funny, almost epic! Can you imagine who will be the Number n one?Of course wearing Semicouture 01 colorful customized hoodie! SLIDE TO DISCOVER MORE!

#5551NM IT'S WAKEBOARD TIME

Vale, India, Sarah, Marti and Eli go out for a Lake surfing today.It' s so funny, almost epic! Can you imagine who will be the Number n one?Of course wearing Semicouture 01 colorful customized hoodie! SLIDE TO DISCOVER MORE!


#5551NM Dancing Breakfast

LET'S START THE DAY WITH A CHARGE OF PURE ENERGY, WITH A COUPLE OF SIMPLE INGREDIENTS: AN HEALTHY BREAKFAST AT HOME WITH OUR BEST FRIENDS, DANCING TO THE RHYTHM OF OUR FAVORITE MUSIC.

WHAT'S GONNA HAPPEN NEXT? SLIDE TO DISCOVER MORE!



SS20 – POSITIVE VIBES

Always be spontaneous, dress with the garments that most represent you, from the easy-going printed clothes to the iridescent colored suits. A way of being that accompanies you, for everyday life#semicouturegirls.

POSITIVE VIBES #SEMICOUTURE

Smile, sing, dance, enjoy, express yourself, take your space, create your own personal story, expand your feelings: it's time to live fully.

SS20 – POSITIVE VIBES

Always be spontaneous, dress with the garments that most represent you, from the easy-going printed clothes to the iridescent colored suits. A way of being that accompanies you, for everyday life#semicouturegirls.

POSITIVE VIBES #SEMICOUTURE

Smile, sing, dance, enjoy, express yourself, take your space, create your own personal story, expand your feelings: it's time to live fully.

SS20 – POSITIVE VIBES

Always be spontaneous, dress with the garments that most represent you, from the easy-going printed clothes to the iridescent colored suits. A way of being that accompanies you, for everyday life#semicouturegirls.


SS20 - ACCESSORIES FOR THE JOY OF OUR EVERYDAY LIFE

Bold and easygoing, they are the right travelling companions to take with you for any occasion.The polka dots and the customized foulard messenger bags will both become your faithful ally.With the low texas cowboy boots, the flat shoes and the golden strip sandals feel free to play with combinations, in the name of versatility.Never run out of them.

#SS20 Accessories

Accessories for the joy of our everyday life.

SS20 - ACCESSORIES FOR THE JOY OF OUR EVERYDAY LIFE

Bold and easygoing, they are the right travelling companions to take with you for any occasion.The polka dots and the customized foulard messenger bags will both become your faithful ally.With the low texas cowboy boots, the flat shoes and the golden strip sandals feel free to play with combinations, in the name of versatility.Never run out of them.

#SS20 Accessories

Accessories for the joy of our everyday life.


THE CUSTOMIZABLE LETTERING DENIM BAG

Funny and cheerful, the new It Bag#Semicouturegirls is made of denim, it has the same dimensions of the classic Shopper but you can enrich it with contents, the ones you fancy! Wheter it’s a name, wheter it’s a slogan or a thought, you create a unique piece in its kind.

THE CUSTOMIZABLE LETTERING DENIM BAG

There are different background and contrasting lettering colours, you can really indulge yourself and give free space to fantasy. For you, for your girlfriends, to remind you of a special time..

THE CUSTOMIZABLE LETTERING DENIM BAG

Funny and cheerful, the new It Bag#Semicouturegirls is made of denim, it has the same dimensions of the classic Shopper but you can enrich it with contents, the ones you fancy! Wheter it’s a name, wheter it’s a slogan or a thought, you create a unique piece in its kind.


Spring Summer 2020 Campaign

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