SS21 - SEMICOUTURE SPRING-SUMMER DREAM

Spring: the first smile of the shine!

Summer: the first hug of the sun!

Dream: the imperfect way to be perfect

Five friends who meet, who move away from the city to return to their origins, to live their dream kissed by the sun. A dream that becomes perfect in its imperfection.

Fantasy takes over, the place is real but becomes imaginary.

Thanks to illustrator Alessia Elettra Campana we are catapulted into this dreamlike, playful and fun vision, into this very special place in which all Semicouture girls can identify.

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100% MINE - SWEATSHIRTS#SEMICOUTURE GIRLS

«WE ARE BORN ALONE

WE LIVE TOGETHER

WE ARE NOT ALONE

WE ARE SEMICOUTURE GIRLS»

CHOOSE THE COLOURFUL ONES, CUSTOMIZE WITH YOUR NAME, MAKE A TEAM WITH YOUR FRIENDS.

Shop Now

100% MINE - SWEATSHIRTS#SEMICOUTURE GIRLS

«WE ARE BORN ALONE

WE LIVE TOGETHER

WE ARE NOT ALONE

WE ARE SEMICOUTURE GIRLS»

CHOOSE THE COLOURFUL ONES, CUSTOMIZE WITH YOUR NAME, MAKE A TEAM WITH YOUR FRIENDS.

Shop Now

100% MINE - SWEATSHIRTS#SEMICOUTURE GIRLS

«WE ARE BORN ALONE

WE LIVE TOGETHER

WE ARE NOT ALONE

WE ARE SEMICOUTURE GIRLS»

CHOOSE THE COLOURFUL ONES, CUSTOMIZE WITH YOUR NAME, MAKE A TEAM WITH YOUR FRIENDS.

Shop Now

100% MINE - SWEATSHIRTS#SEMICOUTURE GIRLS

«WE ARE BORN ALONE

WE LIVE TOGETHER

WE ARE NOT ALONE

WE ARE SEMICOUTURE GIRLS»

CHOOSE THE COLOURFUL ONES, CUSTOMIZE WITH YOUR NAME, MAKE A TEAM WITH YOUR FRIENDS.

Shop Now

SS20 - SS20 – THE "OUT OF THE BOX SWEATSHIRTS"

The new sweatshirts of the season are colorful, funny, cheerful, and immediately put in a good mood. Customize them with your name or with a short sentence, a motto, an acronym. Make your imagination fly, express your creativity.

SS20 - SS20 – THE "OUT OF THE BOX SWEATSHIRTS"

Choose your sweatshirt in two different styles, hooded and not hooded, dedicate it to yourself or whoever you want, even in genderless version!

SS20 - SS20 – THE "OUT OF THE BOX SWEATSHIRTS"

The new sweatshirts of the season are colorful, funny, cheerful, and immediately put in a good mood. Customize them with your name or with a short sentence, a motto, an acronym. Make your imagination fly, express your creativity.

SS20 - SS20 – THE "OUT OF THE BOX SWEATSHIRTS"

Choose your sweatshirt in two different styles, hooded and not hooded, dedicate it to yourself or whoever you want, even in genderless version!


#5551NM_MEMORABLE SUNNY DAYS ON THE BOAT

The Summer is over…

but The Semicouture Girls are still around living memorable sunny days on the boat.

SLIDE TO DISCOVER MORE!

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#5551NM_IT’S A SOLEMN AFTERNOON: KEEP YOUR HEART OPEN!

Have a walk with Semicouture Girls around the city and discover your favorite street style inspiration.

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#5551NM PIC-NIC DAY AND “PAGNOTTE GIRLS” ARE COMING!

Today is the perfect day for a Pic-Nic with the Semicouture Girls.

India, Eli and Maga knows very well how to have the best time together and don't forget: "Ham without cheese is not possible.

It’s like ice-cream without cream!"

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#5551NM IT'S WAKEBOARD TIME

Vale, India, Sarah, Marti and Eli go out for a Lake surfing today.It' s so funny, almost epic!

Can you imagine who will be the Number n one?Of course wearing Semicouture 01 colorful customized hoodie! SLIDE TO DISCOVER MORE!

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#5551NM Dancing Breakfast

LET'S START THE DAY WITH A CHARGE OF PURE ENERGY, WITH A COUPLE OF SIMPLE INGREDIENTS: AN HEALTHY BREAKFAST AT HOME WITH OUR BEST FRIENDS, DANCING TO THE RHYTHM OF OUR FAVORITE MUSIC.

WHAT'S GONNA HAPPEN NEXT? SLIDE TO DISCOVER MORE!

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SS20 – POSITIVE VIBES

Always be spontaneous, dress with the garments that most represent you, from the easy-going printed clothes to the iridescent colored suits. A way of being that accompanies you, for everyday life#semicouturegirls.

POSITIVE VIBES #SEMICOUTURE

Smile, sing, dance, enjoy, express yourself, take your space, create your own personal story, expand your feelings: it's time to live fully.

SS20 – POSITIVE VIBES

Always be spontaneous, dress with the garments that most represent you, from the easy-going printed clothes to the iridescent colored suits. A way of being that accompanies you, for everyday life#semicouturegirls.

POSITIVE VIBES #SEMICOUTURE

Smile, sing, dance, enjoy, express yourself, take your space, create your own personal story, expand your feelings: it's time to live fully.

SS20 – POSITIVE VIBES

Always be spontaneous, dress with the garments that most represent you, from the easy-going printed clothes to the iridescent colored suits. A way of being that accompanies you, for everyday life#semicouturegirls.


SS20 - ACCESSORIES FOR THE JOY OF OUR EVERYDAY LIFE

Bold and easygoing, they are the right travelling companions to take with you for any occasion.The polka dots and the customized foulard messenger bags will both become your faithful ally.With the low texas cowboy boots, the flat shoes and the golden strip sandals feel free to play with combinations, in the name of versatility.Never run out of them.

#SS20 Accessories

Accessories for the joy of our everyday life.

SS20 - ACCESSORIES FOR THE JOY OF OUR EVERYDAY LIFE

Bold and easygoing, they are the right travelling companions to take with you for any occasion.The polka dots and the customized foulard messenger bags will both become your faithful ally.With the low texas cowboy boots, the flat shoes and the golden strip sandals feel free to play with combinations, in the name of versatility.Never run out of them.

#SS20 Accessories

Accessories for the joy of our everyday life.


THE CUSTOMIZABLE LETTERING DENIM BAG

Funny and cheerful, the new It Bag#Semicouturegirls is made of denim, it has the same dimensions of the classic Shopper but you can enrich it with contents, the ones you fancy! Wheter it’s a name, wheter it’s a slogan or a thought, you create a unique piece in its kind.

THE CUSTOMIZABLE LETTERING DENIM BAG

There are different background and contrasting lettering colours, you can really indulge yourself and give free space to fantasy. For you, for your girlfriends, to remind you of a special time..

THE CUSTOMIZABLE LETTERING DENIM BAG

Funny and cheerful, the new It Bag#Semicouturegirls is made of denim, it has the same dimensions of the classic Shopper but you can enrich it with contents, the ones you fancy! Wheter it’s a name, wheter it’s a slogan or a thought, you create a unique piece in its kind.


Spring Summer 2020 Campaign

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